Our Story

From Mexico
to Nosabo.

A ramen brand born from culture, flavor, and identity — made for every Mexican and Mexican-American who's ever craved a taste of home.

Nosabo founder
Founder & CEO

The Story Behind the Cup

A Kid from Mexico
Who Never Forgot
the Flavor of Home.

At 5 years old, he moved from a small town in Mexico to the United States. His grandfather, Daniel, encouraged the founder's mother to move north so he and his sister had a better shot at life — what remained was the memory of his grandmother's kitchen. The smell of chile piquín. The warmth of a bowl of sopita. The taste of home.

Growing up in the U.S., he watched the ramen aisle get taken over by brands that had nothing to do with his culture. Flavors built for mass consumption, not for his community. He ate them — because they were cheap, fast, and available. But they never tasted like anything real.

So he built Nosabo. Not because the ramen market needed another product. But because his community deserved a product that actually represented them. Con Sabor a Casa. With the taste of home.

"I wanted to make something that tasted like home. Something that reminded me of the sopita my mom would make me when I was sick. Nosabo is — home."

— Nosabo Founder
Jonathan Zavalza
· Why We Exist ·

Built for Our Culture.

Mexican Flavors in Ramen

Chile piquín. Lime. Chicken. These aren't just ingredients — they're a cultural vocabulary. We took the flavors that define Mexican cooking and built a ramen around them. No compromise, no gimmick. Just real flavor.

Competing with Legacy Brands

The ramen category has been owned by a handful of companies for decades. They didn't design their products for our community. We did. Nosabo is proof that you don't have to choose between culture and convenience.

Cultural Ownership

The ramen we grew up eating wasn't made by us — but it was everywhere in our lives. It was quick, convenient, and familiar, even if it never truly reflected our culture or the flavors we grew up with. The first Mexican ramen made in Mexico — a ramen noodle soup of our own. Built from our culture, our flavors, and our perspective, Nosabo brings a new voice into a category that never fully represented us.

· The Journey ·

How We Got Here.

The Beginning

A Kid from Mexico Arrives in the U.S.

At age 5, the founder moves from Mexico to the U.S. with his mother and sister in search of a better future. They brought very little with them — but they never left behind the flavors of home, especially the spices that filled their kitchen, like chile piquín.

The Idea

The Ramen Aisle Doesn't Look Like Us

After years of eating ramen that never felt right, the founder starts experimenting. Late-night kitchen sessions. Chile piquín from his local mercado. Lime squeezed over everything. The first recipe takes shape.

Development

Finding the Right Ingredients

Working with suppliers in Mexico and Nosabo's Nutrition team (located in Chihuahua, Mexico) Nosabo sources authentic chile piquín and spices. The team obsesses over the sodium question — and cracks a formula that tastes bold while using 70% less sodium than the leading brand.

Launch

Nosabo Opens Its First Preorders

The first batch is now open for preorder, marking the beginning of Nosabo. Early interest is building around a simple idea — ramen that truly tastes like home. "Con Sabor a Casa" begins to take its place at the center of the brand.

Today

Building What Comes Next

Nosabo is completing its production setup in northern Mexico and establishing its distribution network in Houston, TX. With a focus on accessibility and scale, the mission remains the same: make Nosabo a staple across U.S. households. — bringing real Mexican flavor to everyday life, for all Nosabo's. Siempre con Dios por Delante.

· Join Us ·

Taste the Difference.
Be Part of the Story.

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